I had two conversations with senior level marketers at large B2B technology companies last week about their solutions businesses.  In both conversations, we realized that we had different views and...

The death of Steve Jobs of Apple lead to an outpouring of grief on the internet.  Many, who used his devices, felt it as a personal loss.  Others referred to the movies, such as Toy Story, created ...

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends.

The questi...

I’m looking forward to our annual ITSMA spring road trip. This time, I’ll be speaking about how to tie thought leadership to revenue, starting in Santa Clara, CA next Wednesday, and in N...

B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers"...