"Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.” - Peter Drucker

Paul Writer believes that there is a rich pool of innovation in B2B industries. The key to unlock this potential is marketing.  We aim to be a membership platform that provides B2B marketers resources, research, insights, benchmarks and tools that will make their professional lives simpler, more efficient and richer.  And make their social networking more relevant.

Paul Writer focuses on the following aspects of developing the B2B marketing infrastructure:

Advisory - Creating a marketing strategy and executable plan in collaboration with the firm's executive team, or validating the current plan. 

Community - Providing a platform for peer interaction, learning, share-to-earn research, and thought leadership. www.paulwriter.com is a meeting place that provides members of with a discussion forum, event calendar, vendor directory, research reports and useful how-to tools.

Peer Learning - Workshops, D-I-Y tools, certifications, and conferences, with a faculty of peer experts.

Paul Writer is founded by Jessie Paul, considered an expert in brand internationalization and frugal marketing.  As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, she has been recognized for her contribution towards putting the Indian IT industry on the global map. Jessie is the author of No Money Marketing, Tata McGraw-Hill’s fastest selling professional book on marketing.

CORE TEAM

Jessie Paul

Jessie Paul is the managing director of Paul Writer, a marketing advisory firm she founded in early 2010 that works with clients in the B2B, services and technology space to create optimal marketing plans. Her current area of focus is understanding how firms can leverage digital marketing in conjunction with traditional or heritage media to create meaningful relationships with their audience.

Previously, as Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. Her efforts at Infosys earned her the Chairman’s Award and also the Diamond Award from IT Services Marketing Association, US.  With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.

She has published articles on marketing and branding in various leading publications, and is a regular columnist for INC, India and BusinessWorld.in.   In 2009, she authored a book “No Money Marketing,” which became Tata McGraw-Hill’s fastest selling professional book. www.paulwriter.com is one of India’s largest professional community sites with over 1500 marketers, and she hosts a LinkedIn group for senior marketers which was included in LinkedIn’s Hall of Fame. She has been a speaker on the topic of brand internationalization at various conferences in India and overseas, including Forbes Executive Women’s Forum, CII Marketing Summit, Dell Women’s Entrepreneur Network, and ITSMA Annual Marketing Conference. She is a regular columnist for businessworld.in and Inc India.

Jessie Paul holds an MBA from Indian Institute of Management (IIM), Calcutta and earned a bachelor's degree in computer science and engineering from National Institute of Technology (NIT), Trichy.  Jessie’s profile can also be viewed on wikipedia.com

Padmaja Nagarur

A B2B marketing evangelist, Padmaja Nagarur is a marketing professional with a specialization in relationship marketing and community building. At Paul Writer, Padmaja works on advisory engagements and also helps to keep the dialogue on www.paulwriter.com  fresh and original by identifying new contributors and topics.

A theatre enthusiast and keen cyclist in her spare time, Padmaja previously worked with Wipro Technologies where she was leading the Account Based Marketing (ABM) and Customer Outreach programs. Her other interest areas in marketing include exploring new and emerging marketing media for brand building.

Ayesha Naaz

Ayesha brings a keen eye for detail having been a senior proof reader at Spheris for over seven years and subsequently a quality analyst with Aditya Birla Group’s Minacs. At Paul Writer, Ayesha handles business operations and ensures the smooth running of the organization.

FAQ:

Q1. What does Paul Writer mean?

In tea and coffee estates, the term writer was used to refer to the trusted steward in charge of managing the estate and marketing the produce.  Similarly Paul Writer wishes to assist others in managing their brand.

The logo is a West African symbol which means "Help us help you"

Q2. So, who writes the stuff on the site?

Our contributors are experts from all areas of marketing.  They have insights  which they would like to share with peers of similar interests. They include marketing professionals, academicians, and consultants.

We are very loosely moderated - just to make sure the conversation stays professional.

Q3. Can I contribute?

We’re always looking for marketing experts. Learn about how to contribute.

Q4. So how are you different from the many marketing sites available online?

Hmmm.  We’re different in a number of ways:

• We’re focused on B2B marketing, though our content may benefit other marketing spheres too.
• Our main geographic focus is India, unlike most communities.
• Membership is free
• We’re one of the few marketing communities to offer both online and offline tools to build the B2B marketing infrastructure in India. The offline tools include advisory services, marketing masterclass, certification programs and India’s only B2B Marketing Summit.

Q5. Do I have to pay to be a member of Paul Writer’s marketing hub?

Nope!

Q6. Can anyone become a member of Paul Writer?

Yes, everyone is welcome to join the community.

Q7. Can anyone become a member of the CMO Roundtable?

Well, not quite.  You have to be a senior marketing person.  Either ten years in marketing (not including any detours into sales), or heading marketing is a requirement.  It’s by invitation only, and we personally look into each request to join.