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The ITC Grand Chola, a 5-star luxury hotel built as a tribute to the Chola kings, is celebrating its launch by offering you the chance to experience the era of magnificence of the Chola dynasty, with a game called ‘Tweets for…

How Tata Safari is using social media for the launch of Tata Safari Storme. The festival season is knocking on our doors. This also means businesses would expect Indians to swipe their credit card more often. Going by every year’s…

It is well known that serendipity has led to several discoveries in the space of technology (X-rays, heat­ing effect of microwaves) and medicine. But a little etymology research of the word serendipity leads one to the story of the three…

Here we dig in to see what is Nestlé First 1000 Days and why this Facebook community is the most engaged one. I got to know about the Nestlé First 1000 Days Facebook community from the Social Bakers September report…

A look at Idea Cellular’s content strategy on Facebook where the brand has weaved in the power of ideas into each type of content. Idea Cellular, called BATATA (From Birla-Tata-AT&T) at one time, has seen a whirlwind of survival in…