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Does digital media make sense for B2B in India? How can we use traditional media to supplement social media? How is the media landscape changing to address newer developments such as the rise of vernacular and digital?   Kiran Mani,…

Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal…

Digital technology makes it easy for firms and individuals to build custom communities.  Even as the usage of the web drops, membership of walled garden groups are rising. How can marketing keep up with the huge explosion in customer data? …

In this post-Panda world, shallow content written for keywords rather than people won’t just leave you with a website no one wants to read but could actually cause a decline in your rankings.  You won’t just see a decline for those…

The typical click on a website has far more consequences today than it did 10 years ago, when relatively little happened behind the scenes. Today, our online interactions share our location, browsing history, and other preferences with an entire ecosystem of…