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Today's customer has as much information about a company as a company knows about the customer. But this technology-enabled transparency can work both ways. The challenge and opportunity of transparency is one that many CMOs and CIOs are exploring today.…

Today's customer has as much information about a company as a company knows about the customer. But this technology-enabled transparency can work both ways. The challenge and opportunity of transparency is one that many CMOs and CIOs are exploring today.…

Vacation for me has always been about disconnecting, shutting down, delegating the meetings and disappearing for a little while, to recharge. My Out of Office message while I am on vacation usually reads something like "I am out of the…

I’ve read a lot of articles and posts that have discussed various aspects of the uneasy relationship (in many cases) between IT groups and Marketing groups. The people and process side of this ongoing situation puts me in mind of…

The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the…