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Is Marketing Automation implementation in an organization akin to an army truck being rolled in by the marketing department with the sales folks watching as mere bystanders?   Is Marketing Automation solely within a marketer’s purview? Does Sales have nothing to contribute?   Today, the decision on which Marketing Automation, sales enablement or lead generation…

Today a lot of B2B companies are opting for marketing automation solutions. Makes good business sense, why lose out on those possible sales opportunities when you are doing everything possible to drive traffic to your website. But there is a serious problem, with the perception that is associated with using a marketing…