Editorial Team

Fire up your browser. Tap the words ‘Marketing and Sales Alignment’ into Google. Wait 0.10 seconds - and guess what – you’ll get a whopping 12 million search results. To misquote one beleaguered astronaut, “Houston, we have a problem.” Marketing.…

The world is more exciting again. After brutal cutbacks, most organizations are back to kinder economic climes, and are doing more investing. Good news for marketing folks, who have been biding their time the past 24 months...    But the…

What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?   This was the gist of a very controversial assertion made by a senior marketer from…