Editorial Team

This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a stand-alone application appears inadequate & inefficient. If you decide to share a link to this post…

It appears that quick service restaurants in India have begun to woo the small-pocketed consumer, more aptly the young student crowd. As the competition gets aggressive, the campaigns have been getting adorable and more suited to the social media savvy…

A festival of colours and love – Holi is a festival that is not missed by most Indians. A celebration that is also not missed out by brands as it provides them the right occasion to strike an emotional chord with…

Social media has heralded the end of the Golden Age of television, and with it brought in what many call the darkest ages for a marketer. Marketing and branding are no longer about running attractive commercials to create the wants…

People bet their bottom dollar on opinions from a trusted source. Word of mouth has a huge impact on purchasing decisions. As a result, businesses cannot ignore the presence of influencers on Social Media. Influencers have the power to structure…