Editorial Team

In a webex sponsored by uberVU a few weeks ago, Lady Gaga’s social media expert Jaunique Sealey announced that “listening is innovation”. Virgin founder Ted Branson advises new business owners to listen more than they talk in a LinkedIn blog.…

In a recent post, I built the case for why customer satisfaction is more than an annual survey. In this post I discuss why an annual customer satisfaction survey is a good start for collecting customer feedback, but not enough. There are…

Customer engagement programs can strengthen relationships and build loyalty with key stakeholders at existing customer accounts. Research shows, however, that customer engagement programs are most successful when managed programmatically—not as one-off activities or campaigns. Here are six steps that Marketing…

Is Cinderella a happy story? Or a tragic tale of an unlucky girl? Depends on where you stop the story right?  True in business too.  Apple is one of the most valuable firms in the world today - but was…

Historically, b2b marketers have always tried to keep a shadowy, artificial distance from consumer marketing. But today that gap (if there ever was one) is closing. B2b marketers realize that, in the end, they are selling to human beings. And…