Editorial Team

Finally, the selected suitor iGATE has been brought to the altar after numerous leaks of the engagement being on the rocks.  Patni has been a runaway bride a couple of times, with at least two near-misses in as many years.  The pre-nup agreement was certainly a rather sweet deal, so…

Enough of all the negative energy about journalism.  Let’s be pragmatic - ever since there was a printing press, powerful individuals have realized the potency of the written word and sought to control it or influence it.  The church at various times has tried to prevent the widespread availability of…

What Questions Do New Customers Ask of B2B Entrepreneurs?   Dr Paul Burr - www.beowulfconsulting.co.uk  Amongst many things, b2b entrepreneurs spot a hole in the market, create something ‘new’ (or different) and move fast. They need to be cash conscious, astute risk takers, careful business planners, passionate and energised. They influence financiers, associates…

The most popular topic on my LinkedIn CMO Roundtable is what can we do to protect ideas?  From clients who may choose not to implement “your” idea when it is presented, but may later do so either inhouse or with another vendor.   It’s a pretty passionate discussion with contributions…

Sharmili Rajput is the National Marketing Director for Oriflame India and as part of our series on importance of Technology for Marketers we spoke to Sharmili on how technology has made them connect with their consumers and consultants in different and interesting ways. Read on   PW: As a marketer what…

Chandrashekhar Pitre is the Senior Director Marketing - South Asia, DHL Express where he is responsible for the entire spectrum of DHL Express’s marketing, advertising, promotional and communications activities in South Asia. He is also responsible for the development and implementation of marketing plans that will play a key role…

Anshu Bagai currently heads Marketing at Tupperware where he is responsible for designing and implementing strategic initiatives to drive growth in India. This includes developing India specific Products, Market Research, Brand Management, Incentive & Loyalty programs, Events and Institutional alliances.   Here are his views on the importance of technology…

Arun Malkani is the Chief Marketing Officer for Birla Sun Life Insurance Co. Ltd (BSLI) responsible for determining and defining the marketing strategy and initiatives of the company and its offerings. He is also a member of the Marketing Council of the Aditya Birla Financial Services Group. Paul Writer in…

Anjali Malhotra Nanda, Executive Vice President Dish TV - Marketing has been heading the marketing function of Dish TV since 2004. She has played a key role in shaping the brand dishTV from its nascent days to the position of a leader. Read her interview with Paul Writer on the…

Abraham Alapatt is a Marketing & Brand professional with over 16 years of full-time professional experience across advertising, web-technology, brand strategy, corporate communication, PR, internal communication and media relations. We Interviewed Abraham Alapatt – Senior Vice President & Head - Brand & Corporate Communication - Future Generali India Life Insurance…