Editorial Team

  Regular readers of this blog (and I know they’re a few) will know that one of my favourite quotations about Strategy is that it is the fine art of compromise. That in many cases it is more about what you chose not to do, than what you chose to…

Considering the fact the word Strategy is in my job title, you’d think I was adept at creating strategies, evaluating market conditions, making shrewd judgements and forecasts and developing plans to build brands. I certainly hope my colleagues and clients would give me a thumbs up for my efforts. Frankly…

Children are a wonderful elixir and a fantastic antidote to so many things. At the exact moment you start crawling up your own arse and taking yourself or your job too seriously, they’re there to remind you unequivocally what’s really important. My eldest daughter recently asked me why I liked…

In recent weeks I’ve had several conversations around content and its impact on building preference and, ultimately, driving Sales. Beneath all the BS, we really shouldn’t be creating content if its not going to assist a sale or move an opportunity forward. This is true whether you’re talking to a B2B…

I have a mortal enemy. We’ve been engaged in an ongoing battle for over a month now and there is no end in sight to this particular conflict. What saddens me is that we’re old friends, we used to visit each other’s homes and our wives are fond of each…

If you’re like most marketers today chances are content creation is becoming an increasingly important part of your marketing activities. As social media has exploded, the need for compelling, intriguing, relevant and sharable content has exploded too. And as quickly as that content demand has risen, the half-life of content…

Its likely we all have a seminal book that sticks in your mind as “THE” book that transformed your perspective on marketing. As an Ogilvy alumni I’d likely be burnt at the stake if I didn’t reference “Ogilvy on Advertising” Others that always bubble to the top include all the…

Bluntly, I’d be dead in the water if it weren’t for HBR. I’m not ashamed to admit it but I adore the clear and artful way their contributors synthesize issues and provide a wicked smart view for us Luddites to latch on to. Often they're a great catalyst for issues…

The ad world is falling over itself to proclaim the Old Spice campaign as the Second Coming. Like lemmings hurtling towards the cliff edge with gleeful abandon, there is a mad dash to pat WK on the back for their brilliance. And, if knock-offs are a sign of success Old Spice is…

An old friend recently asked me for some marketing pointers for early stage companies. Whilst I don’t profess to be an expert, the following tips seem a logical place to start;   WHO ARE YOU MARKETING TO: First question is who are you marketing to and what are you trying to…