Editorial Team

How to get your CEO interested in Thought Leadership?   As a thought leadership marketing specialist, I have realized that the best way to ensure that the thought leadership marketing efforts percolate throughout the organization is to make your CEO the brand ambassador for it. But how do you ensure…

Recently I ran a poll on one of the social networking sites on whether thought leadership or positioning should be a function of marketing or strategy or both. The result showed that while an equal number chose either marketing or strategy, an overwhelming majority chose both. So the question is…

It’s the era of makeovers! From celebrities like Shahrukh Khan and Aamir Khan to companies like Videocon and Godrej – all are going in for makeovers, and the list can just go on and on. I was asking myself can’t the same philosophy be applied to branding?   Yes, it’s…

“We would like to be thought leaders” is a common statement you will come across in most strategy meetings of companies these days. “Thought leadership” is a term that has come into its own in the past few years and is one of the primary communication methods that enterprises are…