Lead Generation

This is Part II a four-part series about B2B Lead Generation with nuggets for beginners from a Practitioner’s Dossier. If you missed PART I – ‘THE HUNT’, click here. STAGE 2 – ‘THE COURTSHIP’ After the hunt, begins the nurturing of…

Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a…

Every B2B company is into the process of Lead generation and uses multiple marketing channels to do so. Hence on any given day, a company might find business leads coming in from various sources - its website (Form-fills + anonymous…

This is a four-part series about B2B Lead Generation with nuggets for beginners from a Practitioner’s Dossier. The business of Lead Generation and Nurturing, like account management, is a fine art of courtship... a labor of love. It requires a thorough and…

Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. In both these scenarios, emails emerge as the most popular…