Launch of 14th edition of Kotler's Marketing Management: A South Asian Perspective
By Paul Writer , 26th Aug 2012
Pearson Education published the fourteenth edition of Kotler's Marketing Management: A South Asian Perspective, co-authored by Prof Abraham Koshy (IIMA) and Prof Mithileshwar Jha (IIMB). Please see the link below: http://www.pearsoned.co.in/web/books/9788131767160_Marketing-Management_Philip-Kotler.aspx Jessie Paul, CEO of Paul Writer was the chief…
Paul Writer’s Leaderatti Power Breakfast - Short, Social, Successful
By Paul Writer , 28th Jun 2012
22 June, 2012, Paul Writer in partnership with IBM and supported by One97 and Strategic Outsourcing launched the first in a series of Power Breakfast events. This was also the first event for the newly established Leaderatti Club - an…
Dell Women's Entrepreneur Network Annual Event
By Paul Writer , 09th Mar 2012
Dell recently concluded with a global research on women entrepreneurs that was revealed at the Dell Women’s Entrepreneur Network (DWEN). DWEN is a global networking platform, that is organized as an offline on ground platform on an annual basis. While it was…
Happenings - GIMS 2012
By Paul Writer , 09th Mar 2012
The Second Edition of the Great Indian Marketing Summit 2012 saw not only a star cast of speakers but also an equally evolved and interesting audience. With around 70 participants covering a range of industry segments from IT to…
| WATSummit 2013 15. Feb. 2013, 09:00 - 18:00 |
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Last month, I put together 42 content marketing ideas for...
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Demographic Data For Popular Brands in India
I took 12 ...





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