Launch of 14th edition of Kotler's Marketing Management: A South Asian Perspective

Pearson Education published the fourteenth edition of Kotler's Marketing Management: A South Asian Perspective, co-authored by Prof Abraham Koshy (IIMA) and Prof Mithileshwar Jha (IIMB).

Please see the link below:

http://www.pearsoned.co.in/web/books/9788131767160_Marketing-Management_Philip-Kotler.aspx

Jessie Paul, CEO of Paul Writer was the chief guest at the launch of this book on 31 October 2012. The launch was attended by about 100 senior professors from institutions in and around Delhi, besides Prof Koshy the co-author of the book. The event was held in The Park, Parliament Street, New Delhi.