Content Marketing

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that…

Unless you’ve spent the last 2 weeks living in a cave, the belly of a whale or entirely off-the-grid your social inbox has likely been carpet bombed by the righteous outrage of folks regarding Joseph Kony and the Lords Army…

The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by Joe Chernov from…

IKEA, the Swedish-based home furnishings retailer that operates about 38 stores in the U.S., launched a YouTube channel called “How to Build,” the latest in a series of new content marketing initiatives introduced by the company’s IKEAUSA division over the past year. The…

The concept of content marketing is nothing new, but the forms of delivery have changed. While marketers tout the use of digital distribution because it is cost-effective, marketers can also benefit from personalized, in-person delivery.   Let’s step back and…