Content Marketing

In recent weeks I’ve had several conversations around content and its impact on building preference and, ultimately, driving Sales. Beneath all the BS, we really shouldn’t be creating content if its not going to assist a sale or move an opportunity…

One of the questions I was asked in a recent interview (on BlogAdda – part 1 and part 2) was, ‘What is your advice to someone who wants to start a blog?’   I started the answer with ‘Don’t’. But…

Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten…

“Passengers (in an elevator) seem to know instinctively how to arrange themselves in an elevator... With each additional passenger, the bodies shift, slotting into the open spaces. The goal, of course, is to maintain (but not too conspicuously) maximum distance…

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends.   The question marketers must ask themselves is: “What…