Customer Relations

You could literally drown in all the ink belabouring the tension that exists between clients and consultants. Poor briefs, poor communication, inaccessibility of the real decision makers and my all-time favourite “they don’t get it”, “it” being anything from creative…

We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. And I’m not…

Valentine's day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone you can think of. But the point is…

According to the folk at Harvard Business Review, it costs up to seven times as much to find a new customer, than to get more business from an existing one.   It’s no surprise then, where once b2b organizations were…

The good news is that India & China are projected for 8%+ growth.  To personalize this you should understand that from just 1% of Indians who qualified for “middle-class” in 2000 (ie $6000-$30,000 pa), 5% do now. (GoldmanSachs http://bit.ly/gXsbTw)  That’s wonderful,…