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Does marketing have the same glamour or appeal in the tech services industry, as it does in the retail or consumer product industry? While a P&G can measure the power of marketing based on how & where their products are…

Obama bans Outsourcing / OffshoringObama’s ban on outsourcing and offshoring is in the news again. I shared my views on this topic one and half year back when Obama became the President . I wrote then“If Obama discourages companies to…

Venture capitalists are looking at marketing automation as among the next fruitful areas of investment, a clear indication that both marketing analytics, marketing data mining and content marketing are viewed as key growth areas. Such investments would represent a huge…

Do you think IT companies are doing good job marketing to women? It’s a pretty straight-forward question that I recently asked my male and female industry colleagues on Linkedin.com and www.havefaithinyourbrand.comand, with IDC predicting IT marketing spend to increase by 8% this…

The path to lead management automation seems simple enough. Choose a system and begin tracking lead behavior. Then assign values to the different behaviors—such as a trade show booth visit is worth one point and a white paper download is…