Mobile promotions leverage the rapid market penetration of mobile devices. They allow you to reach your target audience on a platform consumers can easily access regardless of their location. The prevalence and increasing popularity of mobile devices make mobile promotions a clear choice for companies reaching out to consumers.
Through mobile talktime/top-up, DTH recharge, mCoupons (for coffee, movies, health clubs, discount coupons), music downloads, instant win games, ringtones, and other forms of digital entertainment incentives, your company can create excitement, among potential users on mobile phones, and generate sales. However, the value of mobile promotions extends much further than simply producing sales. You can use them to build a database of customer information that plays a pivotal role in your ongoing marketing campaigns
Mobile promotions are one of the most cost-effective marketing strategies you can harness. Not only do they allow you to deliver digital incentives quickly and easily to consumers’ mobile devices, but also they allow your company to offer customers instant gratification. Below, we’ll explain how mobile promotions work and how you can use them to drive activations/sales, increase brand awareness, and strengthen customer loyalty within your market.
How Mobile Promotions Work
Mobile promotions come in several forms and each represents a powerful way to reach your target audience. Mobile topup/talktime is currently the most desired and heavily used mobile incentive, followed closely by music, ringtones, mCoupons, mobile games and wallpapers. Mobile topup allows customers to get either talktime, SMS pack or operator based services, which they can use instantly, and is the most desired gratification.
Music download and ringtone promotions can trigger an immediate customer response and be delivered digitally. Instant win games are interactive promotions that are designed to create excitement in your customers while sending them immediate confirmation regarding whether they have won. Large prize giveaways can capture the attention of your market, drawing them in and creating an irresistible urge to participate. Mobile promotions are effective because they allow you to reach an expansive audience and generate an impulsive response.
The process is simple. An on-pack or in-pack promotion delivers an exclusive text code to consumers. They can send that text code to a predefined number in order to participate and win instant prize giveaways, and similar mobile promotions. A confirmation message can then be sent to each customer almost instantaneously to let him or her know if they have won a prize. Even better, the entire campaign can be automated, managed and measured over a mobile phone
Mobile top up Promotions Generate Ongoing Sales
90%+ is prepaid customer base in India and talk time is the most used form of phone usage to talk. Any TG, regardless of age or gender, desires it. Mobile promotions can leverage the power of talk time by offering free top up to pre-paid or post paid consumers (to your target audience). An exclusive promo code is given to consumers and they SMS the same to a number. They are instantly notified that they have got the gratification based on the mobile promotion or campaign in which you have integrated this
Music Download Promotions Generate Ongoing Sales
Music is society’s great equalizer. It can touch any person, evoking emotion and excitement, regardless of age or gender. Mobile promotions can leverage the power of music by offering free song downloads to your target audience. An exclusive promo code and website address is given to consumers and directs them to a customized landing page branded with your company’s marketing message. Once there, a library of songs from which to choose greets them. The selection of songs can be customized to dovetail with a particular theme.
Music downloads not only drive users, but can help attract customer data that is essential for ongoing marketing efforts. Gaining the personal information of target consumers is invaluable for building customer loyalty
Interactive Promotions Create Excitement In Your Audience
One of the reasons mobile promotions have been so effective in triggering a response is because they are highly interactive. Traditional advertising – while powerful in its own way – cannot engage consumers at the same level as mobile promotions. For example, instant mobile top-up allow your company to tap into your market’s desire for instant gratification. A text message can be sent as soon as a person participates to confirm whether they have won a prize. Consumers know they will receive an instant confirmation and are more likely to play.
Mass scalable and Interact With Your Market
Mobile promotions have quickly become a dominant marketing strategy for thousands of companies. By delivering digital entertainment incentives, you can promote your company’s brand to an enormous consumer market. What’s more, you can do so while collecting valuable customer data. That information can be used to communicate with your audience through a series of future mobile promotions.
By delivering an ongoing stream of customized digital incentives that carry a high-perceived value, you’ll encourage deeper customer loyalty while generating repeat sales. Mobile promotions should be an important cog in your overall marketing strategy
Let’s get talking!
One97 can help you create a strategy for mobile promotion, loyalty or retention on mobile device and manage it for you
About the Author:
Srinivas Mothey - With an experience of 10 years in creating successful businesses in the digital media domain, Srini has had front row seats at various Internet media, mobile media and technology companies driving sales and operations. At One97 he spearheads the mobile marketing business providing solutions to brands and advertising agencies for driving marketing and sales programs