PR

Madhura Nagendra created history of sorts by “tagging along” with the Indian Olympic athlete contingent in the opening ceremony.  Deliberate violation of norms or a naive joyride, she is now famous.  And in a sign of the times, she was…

Okay, it finally happened. Someone placed an unflattering comment online about you, your business, or your organization. And you’re wondering what to do about it. Take heart, there is a lot you can do, and I’m going to show you…

The glitch in the pitch – it’s back to the basics   Blogs should share deep insights, preferably on new/emerging topics. The more the writer breaks new insights, the greater the equity. Still, here I am writing the kindergarten stuff.…

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, you found…

For many PR practitioners that I have spoken with across Consultancies, a major reason for their continuing to work with a particular consultancy has been their clients. The joy of working with a well established brand...the thrill of handling a…