Analytics

Before anyone ever heard of marketing intelligence, workflow, or automation, marketing was where the creatives lived. They managed the agencies, created gorgeous visuals, wowed clients and prospects with exciting events, and packed the company’s value proposition into pithy, memorable phrases.…

When Red Bull decided to sponsor Felix Baumgartner’s record attempt to jump from the edge of space, they probably had a good inclination that it would be a good PR stunt. A PR stunt it might have been, but it…

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true.  For…

Hello world! This is my first blog post, so an intro­duc­tion is cus­tom­ary. I have worked in the dig­i­tal mar­ket­ing, social media, brand­ing and ana­lyt­ics con­sult­ing space for prod­uct as well as ser­vices busi­nesses. As a result, I have had…

Measurement and accountability is an evergreen subject in our industry. When dinosaurs ruled the earth and I worked at OgilvyOne it was foundational to our approach. Recently, accelerated by social media, the amount of available customer data has increased exponentially…