Branding

There has been a lot of discussion around social media influence lately: Why are social media influencers critical to a brand strategy? How do you identify the right influencers? Why is it important to maintain engagement with these influencers so…

Put a baby or a babe in the ad and it will sell better.   This has long been propounded as a universal truth in the ad world.  And with varying degrees of relevance you’ll see this in ads across…

To state a truism, it is an incredibly competitive world that we live in. And you need to keep your brand visible from the clutter with smart, sustainable tactics. How do you stay relevant and differentiate your brand from the…

What a way to spice up an otherwise ordinary morning! I woke up around 6:30am to a lot of commotion in the living room. My couch surfing friend (unemployed, pre business school) was eagerly logging into the SpiceJet website for…

In recent weeks I’ve become a freelance consultant. A decision which necessitated a degree of soul-searching and genuine introspection about what unique and compelling value I deliver. Simply put, defining how to be the guy who gets chosen more often. In…