Branding

SUMMARY: NASSCOM was considered the “Big Boys” club and was missing out the fast growing SME in India. With a focus on building a strong ecosystem for Emerging companies & Start-ups especially(non members of NASSCOM), the NASSCOM EMERGE community was started. In…

I love the ABCD model of analyzing a product. A - stands for Added Value.  Definitely the NANO scores very high here, in terms of functionality for a 2-wheeler owner.  Comfort from the elements, ability to transport 4 adults.  B -…

When I launched my business in Personal Branding for the CXO community, it drew a variety of responses: 1.       “That’s very interesting...” 2.       “Is it PR?” 3.       “Personal Branding? Wow, that’s very unique.” 4.       “Is it the same as Image…

When I started out on my own in 2000,  I had to constantly look for ideas to promote my work,  though I had little money.  Ten years after starting up, I find that I am continuing the effort, because it…

Enough of all the negative energy about journalism.  Let’s be pragmatic - ever since there was a printing press, powerful individuals have realized the potency of the written word and sought to control it or influence it.  The church at…