Research

High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking a greater focus on its international customers, Grohe decided to implement the SAP® Customer relationship Management…

The GE Global Innovation Barometer, now in its third year, explores how business leaders around the world view innovation and how those perceptions are influencing business strategies in an increasingly complex and globalized environment. The Barometer is an international opinion…

It’s time for mid-tier Indian IT and BPO services providers to shift from “marketing as usual” to “marketing for impact.” Doing so requires changing the way you think about marketing, the business, and your customers. Today’s market for Indian IT…

India, world's largest democracy, has witnessed enormous development in information technology over past few years. It has become a necessity to share personal information for every service, from getting a mobile phone connection to registering for online banking. India being…

A recent conversation with a friend who’s putting together an online campaign for her brand: Me: BTW, in your campaign, have you ensured all the consumer data you are planning to collect would be properly protected? After all, you are…