Azra Fathima

The glitch in the pitch – it’s back to the basics   Blogs should share deep insights, preferably on new/emerging topics. The more the writer breaks new insights, the greater the equity. Still, here I am writing the kindergarten stuff. What to do? I had a glitch week and instead…

When I launched my business in Personal Branding for the CXO community, it drew a variety of responses: 1.       “That’s very interesting...” 2.       “Is it PR?” 3.       “Personal Branding? Wow, that’s very unique.” 4.       “Is it the same as Image Management?” 5.       “Oh! So what exactly is it?” 6.       “Definitely…

I wrote this blog a few days back and it seems that the timing is just perfect. Airtel unveiled its new logo today. I have been a loyal customer of Airtel for the last 4 years and here's my verdict, as a customer - "I don't care. It doesn't excite me.…

News of the Super Bug, named NDM 1 (New Delhi M-1) broke and gathered momentum in just 4 days last week. We went from mild curiosity to sheer panic. Brand India is already battling issues and negativity – the recent CWG quagmire - among others.   We certainly didn’t need…