Paul Writer
Paul Writer believes that there is a rich pool of innovation in B2B industries. The key to unlock this potential is marketing. We aim to be a membership platform that provides B2B marketers resources, research, insights, benchmarks and tools that will make their professional lives simpler, more efficient and richer. And make their social networking more relevant.
Titan Collaborates with Marvel for Zoop
26th Apr 2013
ZOOP, the children’s brand of watches from Titan Industries Limited, has joined forces with the Marvel Comics Group, a prominent character-based entertainment companies. Through this association, ZOOP will launch the Iron Man 3 collection that is inspired by the popular character in the Marvel Studio feature, Iron Man 3. Speaking…
The Red Book Of TECH PR
05th Mar 2013
Paul Writer believes that there is a rich pool of innovation in B2B industries. The key to unlock this potential is marketing. We aim to be a membership-based platform that provides B2B marketers advisory, resources, objective research, insights, benchmarks and tools that will make their professional lives simpler, more efficient…
GIMS Focuses on Business Impact of Marketing
04th Feb 2013
The third edition of The Great Indian Marketing Summit (GIMS) was held in Bengaluru recently. Paul Writer hosted the event with Strategic Outsourcing Services and Information Technology Services Marketing Association (ITSMA) who were the Gold and Knowledge Partners respectively. The full-day event saw a range of topics being discussed relevant…
Ekalavya Bhattacharya Head Digital, MTV India
15th Jan 2013
Ekalavya Bhattacharya Head Digital, MTV India Ekalavya is responsible for growing the digital footprint of MTV. Content creation and distribution for the digital space (Web + Mobile), marketing innovation on Social platforms are the key areas of work. His job entails creation of customized content along with marketing innovations for the digital…
Max Hegerman, SVP & Head of Digital, JWT India
15th Jan 2013
Max Hegerman SVP, Head of Digital, JWT India Group Max Hegerman is currently SVP, Head of Digital at JWT India Group, where he has been charged with creating a stand-alone digital unit for JWT in India. Based in New Delhi, Max is building digital teams in New Delhi, Mumbai, Kolkata and…
Nitin Shakdher VP Marketing, Talwalkars Better Value Fitness Nitin Shakdher is a marketing professional with over 13 years of diverse experience across various industries like consumer durables, fmcg, media, retail, hospitality, health & fitness, real estate, bfsi, luxury & leisure, food&beverage, automotive, telecom. His experience has encompassed understanding consumer behaviour, consumer…
Manish Chopra, CEO, Zovi.com
15th Jan 2013
Manish Chopra CEO, Zovi.com Mr. Manish Chopra did his MBA from SP Jain Institute, Mumbai and Bachelors of Science (Physics-Hons) from Punjab University, Chandigarh and comes on board with extensive experience spanning over twenty years with various leading multinational companies like Microsoft, Oracle and PricewaterhouseCoopers. His most recent role as…
Maharanis of Business-Profile-Shahana Basu Kanodia
03th Jan 2013
Shahana is the Chief Legal Officer/Global General Counsel of Apollo Tyres Limited (ATL). She oversees all legal functions, including all corporate, litigation and intellectual property matters across diverse geographies, and provides strategic advice to the Chief Executive, Board and Senior Management of the Company. Prior to ATL, Shahana was…
Maharanis of Business - Profile - Meena Ganesh
21th Dec 2012
Meena Ganesh has been instrumental in launching path-breaking products in the field of education. She has launched successful brands like TutorVista, leading online tutoring company, and Edurite, provider of technology-based solutions and digital content. Under her leadership, the company has made a successful foray into the school management space and…
Maharanis of Business - Profile - Sucharita Eashwar
19th Dec 2012
In a career spanning 30 years, Sucharita has enjoyed bringing together teams to work on entrepreneurial projects. She has founded two not-for-profit media organizations, Madhyam and VOICES. Her experience in Communication and Policy Advocacy (Ogilvy & Mather, two non-profits, Trigyn Technologies, UNESCO, NASSCOM,Triple Bottomline, WEConnect International) has enabled her to create…
| WATSummit 2013 15. Feb. 2013, 09:00 - 18:00 |
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Last month, I put together 42 content marketing ideas for...
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Demographic Data For Popular Brands in India
I took 12 ...





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