Articles

A debate has been triggered recently on the topic – Is the CMO the new CIO? There are interesting arguments on both sides. My belief and wish is that CMO’s become the new CIO’s. And here’s why: The market place…

Technology-based products are, almost by definition, complex and difficult to install, operate and maintain.  Many of us, for example, have personally experienced the change in buying a television.  The analogue television of 20-30 years ago simply required the buyer lug…

  Komli Media, a media technology company, has integrated Facebook’s RTB (Real-Time-bidding) platform – Facebook Exchange (FBX) into its proprietary ATOM platform, making it one of the first companies in the region to have done so. This integration allows its performance advertising…

Michael Kowalzik never thought he’d be running a successful German technology company when he graduated from INSEAD in 2000. Then again, the products and services he is providing for global companies didn’t exist twelve years ago. He had to invent…

Marketers of luxury have four notes at their command, to play music with their consumers – product, service, experience and brand. To attract and retain high net worth consumers, get greater share of their wallet and to convert them into…