Articles

Joe Pulizzi recently wrote a blog post, 4 Truths About Content Marketing Agencies, that gave us agency types a good kicking. Of course, Joe is right: Many “content marketing agencies” are just old-school marketing agencies with a shiny new label.…

ZOOP, the children’s brand of watches from Titan Industries Limited, has joined forces with the Marvel Comics Group, a prominent character-based entertainment companies. Through this association, ZOOP will launch the Iron Man 3 collection that is inspired by the popular…

I am discussing mobile application development with the IT manager of a provider of online content and services to millions of users, when the conversation touches on HTML5. He tells me: “On September 11, 2012, Mack Zuckerberg stated that the…

The past few years have witnessed a significant power shift toward mobile users which is only projected to increase over time. Although the mobile industry initially offered such basic services as search and social networking, mobile users have come to expect a…

 As some of the best football teams in the world battle it out for the UEFA Champions League trophy, Heineken in India celebrated its association as global partner with the prestigious League, in the company of the Captain of the…