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There has been much said about how specialization and splitting up into micro-agencies is causing the demise of the traditional agency. Sure, that’s part of it. But the underlying problem…
On February 15th SAP launched its first consumer app, Recalls Plus. The app lets you know in real-time what product recalls are taking place. You can customize it for product…
Davos Debrief: Data, Power, Happiness – It’s Getting Personal
By Tim Leberecht
Following a year in which “people power” was the rallying cry from the Arab Spring to Occupy Wall Street, the World Economic Forum (WEF) Annual Meeting 2012 in Davos, which…
What I Learned About Networking When I Asked a Stranger for a Kidney
By Lisa Petrilli
It was June of 2006. I was on home-based dialysis because both of my kidneys had stopped working the previous summer. Every night at around 9:00 pm I would head…
How an MBA Course Changed my Perception of Marketing
By Sumit Sood
Marketing for most MBA students who don’t have a business background is a mystery. To me, Marketing conjured up the following concepts -- creatively promoting existing products, new products being…
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