PR

Thanks for the great response on last week’s post, “Is the Era of PR Over.” Okay, so if the traditional model for PR is failing, what do we do instead?   Most journalists have discovered social media as an important research tool.…

Among the many interesting ideas thrown around at ITSMA’s annual conference was that the era of PR is over.   As in dead. Don’t do it anymore.   First, let’s define what PR means from the perspective of the customer (i.e., a…

Press Release is one journalists loathe and corporates adore...   Any information an organization has falling under the purview of “news” chances are that the organization will deem it best to send out a press release. It is the easiest…