Content Marketing

It had potential to be the biggest long-term project in the history of an engineering firm that had seen more than its share of impressive projects. As a national firm, UMA’s survival depended on large, multi-year engagements to keep its…

You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!) or creating adatabase of popular bars that directs…

Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles we need to consider, not only as marketers, but also as people who drive business for…

Joe Pulizzi recently wrote a blog post, 4 Truths About Content Marketing Agencies, that gave us agency types a good kicking. Of course, Joe is right: Many “content marketing agencies” are just old-school marketing agencies with a shiny new label.…

Last month, I put together 42 content marketing ideas for 2013, which received some excellent community reaction. Even though all 42 were useful in some way, there were a few in that bunch that are worthy of further elaboration. As…