Radha Radhakrishnan

During my long stint as an employee with a large Indian corporate, my son, then ten years, often asked ‘What I did at work’? In short, what my job or profession is. I tried explaining to him the role of a corporate communications professional… the role of a media relations…

A recent issue of India’s The Week magazine published a cover story on “Best Hospitals” in the country. The article rated Speciality hospitals all-India and across key cities, ranking top 5 best hospitals in each city. The special story ran some 50 pages and had who’s who among Hospitals advertising…

Press Release is one journalists loathe and corporates adore...   Any information an organization has falling under the purview of “news” chances are that the organization will deem it best to send out a press release. It is the easiest thing to do and in one stroke ensures wide distribution…