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Talent Communities - 5 steps to to building an Employer Brand

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Organizations face two big challenges in the context of two ever-changing realities - key talent is hard to find and job seekers look to peers and the collective wisdom of the social web to decide on what firm to join. The two objectives organizations will need to start thinking about are: How to Build an employment brand that is relevant to the needs of the key talented people and to monitor the conversations on the social web to understand how to join in the conversation Understand where these talented prospective employees are, what they talk about and how to…

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