Paul Writer is the Knowledge Partner for IBM Connect 2012, Social Business, India

IBM Connect is for forward-thinking business leaders who turn the opportunity that comes from being a Social Business into measurable business success. An evening to celebrate the collaboration of CIOs and CMOs who have partnered to gain market share and revenue growth to co create for their brand - a toast to the collaborative partnership of CIO & CMO. A flagship event to bring to light the suite of collaboration products that IBM offers across categories of - Messaging & collaboration, Social communications, Online collaboration services, Social software, Portals and mashups and Mobile software. Join CMOs and CIOs from various fields in leading organisations for this unique, social business conference, which takes place right after Lotusphere 2012.

Top 5 reasons to attend Connect2012

1. The time for Social Business is NOW You've seen the incredible changes in how people interact. By applying this phenomenon to business, enormous value is possible by rethinking how people work, how we bring products to market, and how we engage with our customers.

2. Separate from the competition Social Businesses are separating from the pack and outpacing their peers and competitors. With sessions tailored to your area of interest, you'll be introduced to strategies and best practices that will help you drive greater adoption levels, manage risk, comply with industry and government regulations and stand out in a competitive market.

3. Connect with leaders Share strategies, challenges and best practices with leaders from successful organisations and develop your plan to take advantage of today's shifts.

4. Get a Head Start Position your organisation to capitalise on social business trends today, align your efforts to deliver maximum business value, and explore how to get started.

5. Gain Value from the community IBM Connect 2012 is an all-new event providing an exclusive environment for company leaders across all industries to connect and explore the power of Social Business in the areas of Product & Service Innovation, Customer Care & Insight, and Workforce Optimisation.