| Agenda |
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| Day 1: Thursday, August 25, 2011 |
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8.30a - 9.30am |
Registration & Light Refreshments |
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9.30 - 9.45am
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Welcome & Context Setting |
Jessie Paul, CEO, Paul Writer |
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9.45 - 10.45am
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Crystal Ball - What are the big changes for marketers embracing innovative media in addition to legacy channels? |
Mohit Hira, CMO, Career Building
Solutions, NIIT Ltd, Nita Kapoor, Executive Vice President,
Marketing & Corporate Affairs,
Godfrey Phillips India Ltd, Sanjeev Kapur, CMO, Citi India, Rahul Saighal, Chief Marketing
Officer, Aircel Ltd. |
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10.45 - 11.15am
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Creating a 100,000-strong opt-in salesforce |
Asha Gupta, MD, Tupperware India |
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11.15 - 11.45am
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Networking Break |
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11.45 - 12.15pm
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Kotler Redux: How the rules of brand engagement have changed in the new online + offline world |
Mahesh Murthy, Founder, Pinstorm |
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12.15 - 12.30pm
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Launch of Unmetric - Competitive Social Media Intelligence for Established brands |
Lakshmanan (Lux) Narayan, Founder, Unmetric |
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12.30 - 1.00pm
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Success Spotlight: Digital Media as the Secret Weapon for Challenger Brands |
Ajaay Gupta, MD, Capital Foods (brand owners of Ching’s Secret and Smith & Jones) |
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1.00 - 2.00pm |
Lunch - Birds of a Feather |
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2.00 - 3.00pm
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Dell Futurist Quiz Whizz |
Senjam Raj Sekhar, Quiz Master and Global Head of Corporate Communications, Vedanta |
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3.00 - 3.45pm
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Best Practices for Leveraging Marketing Automation and Analytics |
Vikrant Chowdhary
General Manager - Software Solutions Group (EMM, Commerce, ECM)
IBM India / South Asia |
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3.45 - 4.15pm
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Coffee Break |
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4.15 - 5.00 pm |
Managing churn and profitability in a transparent market-place |
Mohit Gupta, CMO, Makemytrip.com,
Monappa.N, Head-Digital Marketing
Citibank
Harjiv Singh, Co-Founder and CEO
International, Gutenberg
Communications |
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5.00 - 6.00pm |
Aadhar - financial inclusivity that expands the addressable market by millions. Are you ready? |
Govindraj Ethiraj, Head - Industry & Workforce Outreach, UIDAI |
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| Day 2: Friday, August 26, 2011 |
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9.30 - 10.30am |
Power Panel: How will emerging technology change the way we market? |
Sanjay Jain, President & CMO, Reliance Capital Ltd.
Shravani Dang, Vice President and Group Head- Corporate Communications, Avantha Group
Manoj Chandra, VP - Marketing & Customer Loyalty, Bata
Sumit Virmani, AVP & Global Head Corporate & Product Marketing, Infosys, |
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10.30 - 11.00am |
Building Smart Brands |
Tim Leberecht, CMO Aricent Group & Frog Design, USA |
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11.00-11.30
am |
Channels 2.0 - how digital marketing can help OEMs |
Jamshed Wadia - Interactive Marketing, Intel APAC, Singapore |
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11.30 - 12.00pm |
Networking Break |
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12.00 - 12.30pm |
Anytime Sales & Marketing - The Minibar Effect. Mobile marketing, QR Codes, WiFi, Location Based |
K Ramakrishnan, President – Marketing, Cafe Coffee Day |
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12.30 - 1.00pm
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Masterclass: A “social” community that’s good business - e-choupal |
S Sivakumar, Chief Executive - Agriculture Business Division, ITC Ltd |
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1.00 - 2.00pm
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Lunch |
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2.00 - 2.30pm
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High Impact Frugal Marketing - All for a good cause |
Poorva Joshipura,Vice President of International Operations, PETA |
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2.30 - 3.15pm
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Is a video worth a 1000 words? |
Shivnath Thukral, Group President - Corporate Branding & Strategic Initiatives, Essar Group,
Virginia Sharma, Vice-President, Marketing & Communications India/South Asia, IBM
Chairperson: Debadutta Upadhyaya, Vice President-India, Vdopia Inc. |
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3.15 - 3.45pm
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Coffee Break |
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3.45 - 4.30pm
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What should the Futurist CMO’s scorecard look like? |
Karthik Padmanabhan, Country
Manager–IBM Social Business& Collaboration Solution, IBM
India/South Asia |
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4.30 - 5.30pm
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Futurist Marketing Hall of Fame |
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5.30 -6.00pm |
Coffee & Networking |
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