The CMO Hall of Fame program is recognizes senior marketers who are developing and enhancing the marketing eco-system in India. The program is by invitation only and individuals are selected for this honour based on their career track record and peer reviews.

CMOs entering the Hall of Fame this year are :

		Vikram Datta, Vice President - Marketing & Sales, Unitech
		Sanjeev Kapur, Chief Marketing Officer, Citi India Read Interview
		Shubhajit Sen, Vice President, Marketing, GlaxoSmithKline Consumer Healthcare India Read Interview
		Abraham Alapatt, SVP-Head Brand and Corporate Communications, Future Generali Read Interview
		Ajay Kaul, CEO, Jubilant Foodworks
		Lloyd Mathias, President, Marketing, VAS, Business Development & Alliances, CMO, Tata Teleservices Read Interview
		Nita Kapoor, Executive Vice President, Marketing & Corporate Affairs, Godfrey Phillips India Read Interview
		Ashutosh Tiwari EVP, Strategic Marketing Godrej Group Read Interview

The Futurist Marketing Hall of Fame recognizes those campaigns that have stepped away from legacy tools to create marketing programs that define the future of marketing.  Companies recognized across three categories for innovative use of marketing to build the brand and generate marketshare, are:

Category 1: 100% Digital

1. Jet Airways - Launched a new travel route and saw increased traction on their online presence.
Marketing champion: Belson Coutinho, Sr GM- eCommerce and Initiatives

2. HOPSIM - Launch of an international SIM card on LinkedIn and already has 1300 customers.
Marketing champion: Yashi Goel, VP-Operations

3. Au Bon Pain - Established and introduced Au Bon Pain in India on Facebook to drive brand awareness by 85% and increase footfall.
Marketing champion: Subbanna Kannur, Business head 

4. Citibank - Sustainable online customer acquisition through a blend of owned and paid media.
Marketing champion: Gowri Mukherjee, SVP & Head - eBusiness

Category 2: Mixed Media

1. Apollo Munich Health Insurance - 'Take a Pause. Think about Health Insurance'
campaign with over 15,000 queries over 60 days and sales growth of 147%
Marketing champion: Ravi Vishwanathan, CMO

2. ING Vysya - 'Be good at money' campaign encouraging financial literacy using outdoor
Marketing champion - Sonalee Panda, Head of Marketing

3. Max Health Care - Creating awareness about health issues through campaigns and driving neighbourhood programs resulting in 20-25 % new customer acquisition.
Marketing champion: Arpita Mukherjee, AGM – Marketing and Product Planning

4. Reliance Life Insurance - Raised contributions of over Rs. 70L as part of their 'Boundaries for Books' campaign in association with ICC and Room to Read
Marketing champion: Sanjay Jain, President and CMO 

5. Dr Lal’s Path Labs - Doctor activation plan and promoting preventive diagnostics and pro-active health care with a walk in sale growth of 45 %
Marketing champion: Sameer Kaul, VP Marketing

6. IndusInd Bank - Launch of “Works for you” campaign across traditional and digital media resulting in 65% penetration within one month of launch
Marketing champion: Mohit Ganju, SVP and Head Marketing and Communication

Category 3: Futurist Frugal Marketer

1. Café coffee day - Launch of a new dessert based on audience feedback which is already contributing 19% of dessert sales
Marketing champion: Ramakrishnan, President - Marketing

2. Abiba Systems - Increased sales achieved with a shoe-string budget
Marketing champion: Senthil Nathan, Head Marketing