Mobile Marketing

As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At frog, we’re working with mobile operators on the challenges and opportunities in a world where a…

As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment:   “Utility” is a clear, succinct way of putting it. I am concerned about the B2B side of things, though, for complex…

The rise of smartphones has lead to a proliferation in mobile marketing campaigns. Brands know that they need to have a mobile presence that more than likely extends beyond a mobile-optimised version of a site. But the fact is that…

Festive season in India is big and not to be missed from a consumer targeting perspective. Brands will ramp up their spends with multichannel marketing strategy during this period. There’s simply lot of consumer spending going on during festivals/holiays and…

Mobile promotions leverage the rapid market penetration of mobile devices. They allow you to reach your target audience on a platform consumers can easily access regardless of their location. The prevalence and increasing popularity of mobile devices make mobile promotions…