Lead Generation

A Solutions Marketing Success Story - IBM   A number of recent B2B studies have indicated that marketing’s primary role is to generate qualified leads for the sales force.   Given the importance of this activity, do you think your company…

Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. I think marketers have an affinity for these words because they tend to sound more complicated and sophisticated than your regular…

Imagine you have a customer. You believe you could be doing a lot more business together but you do not see the customer giving you any new opportunities.  Getting new customers is getting tougher. So what do you do?  …

This is a common refrain marketers come across every time they attend reviews, almost always called by sales. The intent is genuine. It is to know how marketing is growing the sales pipeline. But, then the discussion changes to who…

Lead nurturing is an important aspect of B2B marketing and plays a pivotal role in the conversion of leads into qualified leads and qualified leads into customers.   Lead nurturing is best known as the process of educating and interacting with…