Online Marketing

Here, we look at the online buzz creation for the first biography on Actor Rajinikanth slated for a launch on his birthday – 12.12.12. Awarded as Entertainer of the Decade by NDTV in 2011, Tamil Superstar Rajinikanth embodies all that is heroic…

There is no better way to start off December than to look ahead to next year. With that, I share with you our Social Media and Content Marketing Predictions for 2013. (This is our fifth annual collection of predictions. For…

Social media is the undisputed king of the Internet especially in India. Twitter, Facebook, LinkedIn, and YouTube have over 45 million users today in India. The country also enjoys the distinction of having the second largest user population in the…

Competing with the iPhone in the smartphones market, and now with the world through a Guinness Record, Samsung has launched the ‘Samsung Galaxy Note II Incredible Art Piece’, an endeavour to create a digital art piece that will break the…

This is a case study illustrating the India launch of UK based youth apparel brand, Superdry that employs a microsite along with Twitter to create a unique campaign wherein tweets convert into virtual fuel for a specially designed ‘Superdry Morgan…