Online Marketing

And all the men and women merely visitors. Or are they? There’s a reason why I’ve chosen to open with a word play on Shakespeare. If you’ve followed the history of theatre and the stage, much of the changes have been…

2012 has a little more than three months still left in its pocket and that’s enough to make anything happen in this rapidly evolving market. We recently spoke with Palin Ningthoujam about the trends he foresees before the year end in the Indian…

Heineken is something of a Jupiter sized gas giant (but not full of gas, of course) when it comes to beer brands on social media. They just crossed 8m fans this month, which makes all the other beer brands look…

Lead Marketer: Anshu Bagai: Marketing Director, Tupperware India Pvt. Ltd.   Background: Tupperware positioned as an aspirational, lifestyle brand of kitchenware was known among 64% of SEC A/B females in the age group of 22-55 years (Nielsen Survey, Jan 2012). However the…