Broadly, we have two models of engagement:

I Strategic Advisory and Executable Marketing Plan

II Validation & Point Advisory Services

Strategic Advisory & Executable Marketing Plan

Paul Writer provides frameworks, processes, expert support, and creative insights to enable you to translate who you are into a cohesive marketing plan. The engagement uses the Writer's Way, Paul Writer's proprietary approach to marketing strategy which is a combination of deskwork, insight and interactive workshops.

Deliverables included in the marketing plan are:

• Positioning Blueprint - using Paul Writer's proprietary frameworks Relative Position Matrix and Branding House
• Key Marketing Levers
• Priority Brand Channels
• Actionable Marketing plan including:
• Customer Community Building
• Online Strategy
• Media Relations Calendar
• Analyst program/Influencer outreach
• Thought Leadership

Typical engagements take 6 - 8 weeks depending on the complexity and breadth of the portfolio.

Validation & Point Advisory Services:

This mode of engagement addresses those organizations who are looking for either validating their marketing strategy or targeted advice in key areas of marketing.

Validation:

Structured as a 1-day intensive workshop with 3 briefing calls prior to the meeting, Paul Writer studies your current marketing plan and suggests areas for improvement.

Point Advisory Services (PAS):

Paul Writer offers standalone plan creation for:

Executive Branding: The CEO and other C-Suite members are often the best brand ambassadors.  This can be leveraged through a custom brand map and external outreach program.

Media Relations: How can you make yourself interesting to the media?  Which media is more appropriate and realistic for you?  What are the metrics you should use to measure your PR program?  How do you choose the right PR service provider? This and other aspects of this powerful lever of no money marketing are covered in this module.

Online Strategy: Using a combination of Digital Marketing and Social Media, Paul Writer will craft a custom strategy to position your organization and ensure you are leveraging current investments well.

Typical modules take 2 to 3 weeks to craft.

Our clients:

We are very selective about whom we work with on the advisory side.  This is because we do not take on more than three clients at the same time - to ensure we give them a custom-designed program, not a templatized cookie-cutter approach.  Sample clients include:

• $200 million listed IT services firm with a strong European presence who wanted Paul Writer to validate their annual marketing plan
• $100 million listed Remote Infrastructure Maintenance provider who sought Paul Writer’s assistance across (a) designing a marketing plan for India and US (b) brand integration of a US acquisiton
• India’s largest provider of hospitality software to the hotel, restaurant and resort industry. They sought Paul Writer’s assistance in creating a marketing plan to rejuvenate the brand and to create a customer community, across their key markets of India, South-East Asia and Africa.