CMO Roundtable
Tuesday, 23rd September, 2014,
Masala Library, BKC, Mumbai
Time - 4 p.m - 7 p.m

Co-Hosted by


Teradata

Theme

"Who else wants to have 1 to 1 conversations with 1 billion people?"

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- K Ramakrishnan, President-Marketing - Cafe Coffee Day


About:

The Roundtable is structured as a free-flowing open discussion among the participants ie no decks or presentations, and the objective is to learn from each other and share our success stories in a relaxed environment.

It’s not how much customer data, but what you do with it that matters. Transactional events are not sufficient to cultivate long-lasting consumer relationships. What matters is creating interactions – relevant, meaningful consumer dialogues informed by data. Consumers have higher expectations for a seamless, relevant, instant experience and that customer experience becomes critical not only to improving sales but ultimately to their survival (customers are moving there anyway). Experience is the future, and data-driven disruption will drive it.

Roundtable Discussion. Topics for discussion include:

1. The New Age CMO - Know more and do more with data

How to leverage real-time analytics across integrated data sources to better understand customer preferences - and enable a consistent and highly engaging customer experience that drives greater ROI and conversion rates.

2. Is Big Data useful without the Big Picture?

“Forty-two percent of marketing data comes from external sources, including social networks, which points to the growing influence of relationships in marketing.” Highlights From Gartner's Data-Driven Marketing Survey, 2013
Every business has a digital strategy and as they prepare for the future of multichannel, hyper-connected customers there is a recognition that SCV, 'big data' analytics and personalisation are critical as enablers for optimising customer experience.There is also a recognition that businesses need to become more efficient in terms of cost savings & ROI and that measuring efficiency & deciding where to invest becomes much more complex as the number of channels increases. Micro, company level or customer level data is most useful in the context of macro, country or industry level data. While companies have made considerable headway in building their internal data, what has worked for you in mapping against bigger trends? Are you able to gather customer interactions across all channels? Do you think that there will be an increase in informal sharing among firms, or will an industry body arise?

3.The secret of engineering serendipity

Using insights informed by consumer data, marketers can provide the kind of customer experience that feels like engineered serendipity. As we move from Mad Men to Math Men, what’s worked for you in designing an exciting experience? Will retail therapy go out of fashion as buyers have perfect information and become transactional?

6.00 p.m - 6.30 p.m : Ruth Gordon, Director of Digital Marketing, Teradata (International)

  • How businesses are transforming to meet the demands of the new digital consumer
  • What do successful omni-channel organisations look like?
  • Digital data – challenges & opportunities
  • The art of the possible with big data analytics
  • Real time marketing & the power of personalisation

Choice of Entrees served at the table

Malabari parota quesadilla, minced meat and milagai podi
Curry leaves falvoured lemon quinoa

Choice of cocktails, wine and beer

Choice of Desserts

Pista paan with coconut icecream and rose flavour

Indian chai icecream with masala foam

This CMO Roundtable builds on the success of previous programs - photos can be viewed here https://www.facebook.com/b2bmarketer.

Flow of Events

4.00 p.m - 5.00 p.m: Registration & Cocktails

5.00 p.m - 6.00 p.m: Roundtable Discussion

6.00 p.m - 6.30 p.m: Teradata Expert Session

6.30 p.m - 7.00 p.m: Cocktail Conversation

Ruth Gordon joined Teradata in June 2012 as Director Digital Marketing for the Europe Middle East and Africa Region where she is responsible for developing and defining Teradata’s knowledge of Digital Marketing and supporting field activities with customers as a subject matter expert.

- Ruth Gordon, Director of Digital Marketing, Teradata (International)

Attendees

ORGANIZATION DESIGNATION
AEGON Religare Life Insurance CMO
Future Group President (Customer Strategy) and CEO (Future Media & T24)
Hypercity SVP & Business Head
Mahindra Holidays & Resorts CMO
Pepperfry CMO
StarTV VP Digital Marketing
Sterling Holidays CMO
TATA AIA Life Insurance Company CMO
Tata Motors Head - Digital Marketing
Tata Motors Head Corporate Communications
Tata Sky VP Brand Marketing
The Mobile Store CMO

And More

Venue:
Masala Library, BKC, Mumbai

Venue

Masala Library, BKC, Mumbai


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