Why Digital Asia Is Different

West meets East in the battle for global digital market leadership. The digital world is a trending topic across the globe, but in the western...
Chat Bots

My Bots Will Talk to Your Bots

News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...
CX

Designing CX That Works For India

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...

Waste Not, Want Not – Avoid Data Floods & Get Real Insights

As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
A different content strategy for a new visitor and returning visitor

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...

Building An Analytical Marketing Team: Are You Ready?

The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives. Companies run multiple campaigns on...

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...

Desi Digital Cookbook: Why Digital Marketing in the Indian context is different

Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson. We can argue that global best practices will...