How MohanDa changed his career by networking

How Mohan-Da changed his career by networking

Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...
Networking for Professionals: How to build a community

How to Network. Or. How to build a community

How to build a professional and personal network that becomes a community. Learn why just demanding jobs on LinkedIn is a bad idea.

Umbrellas and uncertainty

It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...
Brand Name

What’s in a (Brand) Name?

What's in a (Brand) Name? A brand trivia quiz that will keep you guessing about the etymology of everyday brandnames. Let...

Trust as a Brand Strategy – can drive brand premium

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

A Framework for Influencer Marketing

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
The Invention of Lying and the Cure

The Invention of Lying and the Cure

I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...

Top 5 Marketing Priorities 2020

Marketers need to be agile to stay in the game in these unusual times, innovate to get ahead and at the same time be...
How to train a Marketing Unicorn

How to train a Marketing Unicorn

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
6 Marketing Steps to Your Dream Job

6 Marketing Steps to Your Dream Job

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...