Umbrellas and uncertainty

It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...
Brand Name

What’s in a (Brand) Name?

What's in a (Brand) Name? A brand trivia quiz that will keep you guessing about the etymology of everyday brandnames. Let...

Trust as a Brand Strategy – can drive brand premium

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

A Framework for Influencer Marketing

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
The Invention of Lying and the Cure

The Invention of Lying and the Cure

I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...

Top 5 Marketing Priorities 2020

Marketers need to be agile to stay in the game in these unusual times, innovate to get ahead and at the same time be...
How to train a Marketing Unicorn

How to train a Marketing Unicorn

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
6 Marketing Steps to Your Dream Job

6 Marketing Steps to Your Dream Job

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
If you hit this sixer, you don't need IPL

If you hit this sixer, you don’t need IPL

There was a lot of discussion recently on a Whatsapp group I run for senior marketers on the bidders for the IPL sponsorship and...
6 reasons your marketing sucks, according to Google

6 reasons your marketing sucks, according to Google

Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions. Here’s a handy checklist based on that research...