Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...

Interview with Shivnath Thukral

Interview with Shivnath Thukral - Group President-Corporate Branding & Strategic Initiatives, Essar Group    PW: How important do you think technology is for marketers? ST: I think...

Putting A Price Tag On Brands

A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles. The term “brand” represents something vital...

Getting Social – Opportunities and Challenges for Marketers

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...

Three Steps for Successful Digital Integration

The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing. In the face...
Festive Season Marketing: Best Price Offer Promotion Commerce Marketing Concept

‘Tis the Season: 5 Festive Season Marketing Strategies

Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...

What Spells Success for Indian Leagues and Factors Behind Growing Popularity of Pro Kabaddi...

With Kabaddi becoming a 'noticed' game last season to a 'watched' game this season, the laurels are many! GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit...

‘Little’ Announces Senior Management Hires

Little, pioneering‘app only’ marketplace in the Online to Offline space (O2O), today announced the appointment of two senior hires.  Suraj Panigrahy, formerly with‘69 Seconds’ joins...
Organizations

Curiosity Didn’t Kill The Cat, It Created The Mousetrap

Chimpanzees do it. Birds do it. Rubberneckers do it.“Everybody is curious,” declares Dr. Henry Weisinger, author of the best-seller Nobody’s Perfect. “It’s an instinct...

Tweetchat Tutorial

Never participated in a Tweetchat? Paul Writer will tell you how Signup for a free twitter account. Link: //twitter.com/signup?lang=en Install Tweetdeck or visit URL...