Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...

Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]

The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...

‘The Customer is Always Right’ to ‘The Customer is Everywhere!’

The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...

Matrimony.Com’s Technology Delivers Exceptional Customer Experience

K S Rajasekar, GM Marketing says "Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results."
Hospital Experience - Representative Image

Customer Experience Journey to Avoid a Crisis

Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...

Have You Discovered Customer Emotion Management Yet?

A long time ago, someone told me that people will not remember what you said, or did, but they will always remember how you...

True Life: I’m Addicted to Amazon – A Customer Retention Story

I have a confession. I have placed 118 Amazon Prime orders in the last 6 months. Now, judging by the amount of cardboard in my...
Cusotmers Journey

Five Best Practices For Understanding Customer Journeys

Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
Customer Journey

The What, Why, How and Who of Customer Journey Maps

Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...