Tomorrow’s Marketing Must be Smart—and Romantic

Tomorrow’s Marketing Must be Smart—and Romantic

When you ask a marketer about the future of the business these days, you get very different answers. One person will tell you that...
How do marketers spend their day at work

What Do Marketers Do All Day?

How do marketers spend their day at work? They would like to spend a lot of time engaging with their customers and prospects. The...
Jack & Jones Sexist Ad with Ranveer

5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
Source: Official Facebook page of Oxemberg

AdReview: Oxemberg Brand Image Makeover with new #MakeYourMove ads?

Oxemberg is known for its aesthetically attractive ads that focus on showcasing the latest fashion in formal as well as informal attire. If you’ve...

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people...

Challenges As a Marketer

Watch https://www.youtube.com/watch?v=BLEveaLaJQM Jaideep Gokhale, Director Marketing Communications South Asia, East Asia & Oceania - Tetra Pak Arvinder Gujral, Director Business Development APAC - Twitter Anika...
The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...

Five Hacks for Effective Influencer Marketing!

To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...

In Conversation with Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd

Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd talking about Bangalore as a Brand