3 Cs (and an I) of Coronavirus Marketing

3 Cs (and an I) of Coronavirus Marketing

During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Best ways to increase website engagement through User-Generated Content

Best ways to increase website engagement through User-Generated Content

We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
How to Win Back Lost Customers and Keep Them

Win Back Lost Customers and Reduce Customer Churn

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.
6 Things Salespeople Want

6 Things Salespeople Want

Social selling is the context to bring Sales & Marketing together for bigger business results. “Selling through social channels is the closest thing to...
PROJECTING MASTERY

How to Communicate Your Brand Value Effectively

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.
Marketing

Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch.
Reach Your Demographic Easily

7 Essential Tips to Reach Your Demographic Easily

Some parts of marketing will never be easy, and learning how to reach your demographic is something that eludes even the most successful of...
How to get YOUR APPLE CHOSEN - Art of influencing consumers'_ _wants__ (1)

How to get your apple chosen

How to get YOUR APPLE CHOSEN - Art of influencing consumers'​ "wants"​ One of the objectives of marketing is to influence the want to create...

Marketing Maverick: Deborah Kay, Founder, Digital Discovery/Head Digital Transformation – Singapore Sailing Federation #APACLeaders

Paul Writer interviewed Deborah Kay for our Marketing Maverick series on #APACLeaders. Deborah is the founder of Digital Discovery and has been the Head...